Your Online Reputation is IMPORTANT!
What does Online Reputation Mean?
Online Reputation relates to the character, repute, name, and standing of your company in the online media. Almost every day, somebody somewhere on the internet is discussing your business whether it is about your workers, your brands, your services, your events, or anything that refers to your business such as the latest occurrences in your industry or surveys about your competitor.
Today, your business is defined by your customers.
Your small business has to take steps to monitor and manage your online reputation. Think of it as the online version of Public Relations. It’s simply organizing and enhancing the public image of your business brand in the online world.
With the growing popularity of social media, third-party reviews websites, blogs, and other digital platforms, maintaining a solid online reputation is critical for all businesses.
Reviews, accurate business information, and social media activity impact your online reputation and whether a consumer decides to do business with you. It is more important than ever to manage all of these factors in a scalable way.
It’s critical in business today to monitor what people are saying about you online and improve your visibility in local searches. You need to be able to evaluate how you stack up against the competition, instead of finding out late in the game that you are falling way behind.
In North America, 84% of people trust an online review as much as an in-person, word-of-mouth recommendation. Wow! That’s huge!
This means that your online reviews can make or break your business. Responding to a positive recommendation, mention or even negative comment will help to improve engagement and show that you care.
To stay agile, proactive, and aware of what is happening within the industry it is super important to stay in the know.
To help with this you can use automation and get alerts and get progress reports to see how your reputation has improved and what customers/potential customers are saying.
Purpose Of Online Reputation Management
The purpose of online reputation management is to build balance, counteract misrepresenting trends, and allow you to put your best foot forward. Online reputation management equalizes that human bias for gossip, assuring that the materials that actually matter aren’t dominated by rumors. In fact, it’s probably going to get further and more significant to organize our online reputations as search engines and other online algorithms come to be a bigger part of everything we do.
Question; Do you have a plan or strategy?
Action item:
Search your business name and see what you find. Are there any online reviews? Yes, no, negative or positive? Do you like what is being said?
Take control of your online reputation today! If you don’t you might not like how it turns out.
Have a look at our Reputation Management Tool. Click Here
