Brand and Reputation Management

Brand reputation management is the process of monitoring how consumers perceive your business and taking strategic action when necessary to improve your brand's image. Brand reputation management is an important part of Digital Business Development and creating a strong online business presence. 

In today's world reputation management is centered around monitoring and protecting your brand’s online reputation in reviews, social media, and Google.

Statistics have shown a positive reputation and brand image  will influence a consumer's decision to buy a product or service for virtually every business. 

Building your reputation and positive brand image starts online, and is part of your overall Digital Business Development Plan and strategy. Your reputation is very much dependent on social media and online reviews, and the sites they're post on, like Yelp, facebook, Google, Trip Advisor, and lots of others.  Studies have indicated that consumers need to read an average of 10-12 online reviews before they feel they can trust a local business.

Responding to customers online could not be more important and critical to your business success today, because  reviews are often the first point of contact a potential customer has with a business. Aside from the fact that reviews from customers help other customers decide whether they should engage with a business or not. 

Business reviews are now more prevalent on Google search results pages because nearly nine out of ten (88 percent) consumers worldwide make the effort to consult reviews when discovering a local business.

Not only does this imply that reviews are an integral part of consumers’ purchase process, it also indicates a high level of confidence and faith that buyers have in fellow consumers’ opinions, and is an intregal part of the customers buying journey.  

Reviews can and will impact your search engine results and your Google rankings. It's wise to include this in your Digital Business plan moving forward.

There are several methods a business can use to ask for more online business reviews, these can include emailing consumers manually, and asking them to leave reviews with codes and review sites on their receipts.

This can be tedious and time-consuming, It's better and more efficient to utilize review generation software to automate the business review process. These review generation software tools will automate the process of sending consumers email invitations, SMS messages, and social media notifications that ask for reviews and feedback. Additionally, these tools can also help businesses easily track reviews from sites like Google and Yelp.

Another method businesses can use to ask for more online reviews is to feature a review widget or review snippet on their website. This can easily remind customers to leave reviews on your website and showcase existing reviews. Additionally, creating a branded hashtag and encouraging customers to share their experiences on social media is a great way to increase the visibility and awareness of your brand and bring in more reviews.

Overall, a good strategy to get more online reviews is to make it easy and convenient for customers to leave feedback. Investing in review-generating software, creating a review widget or snippet, and setting up a branded hashtag can all be effective methods to increase online reviews.

When a person searches Google, they will come across star ratings on standard blue link listings, ads, rich results like recipe cards, local pack results, third-party review sites, and on app store results. Google will find and possibly display review summaries from online business reviews and consumer ratings. Below is an example of how business reviews now showing up in search results.

Positive or negative, all reviews present an opportunity for your business. Some reviews tell you where to improve, while some provide insights into how you’re winning and retaining your most loyal customers. When you get positive customer reviews it's important to acknowledge them, off a few kind words of thanks, this will encourge people to leave more reviews and increase word of mouth. 

If you get negitive reviews, it is critical that you respond as quickly as possible, it's important that you are seen as a caring business owner, address their concern, offer up a solution of some kind. This will show others that concerns don't fall on deft ears. With your action you could turn a negative review into a positive one, or at least a neutral one. 

To say it is important to manage your online reputation is an understatement. Businesses spend loads of money and time to build their reputation, but in this digital era it can be trashed, and distroyed faster than you can imagine. Take a look at this article on United Airlines PR blunder that cost them $250 million dollars.

Managing your online reputation, responding to feedback and requesting reviews can be very tedious, time consuming and costly in terms of both time and effort, but it is well worth the effort. 

The easiest, fastests and move cost effecitve way is to use reputation and review management software to help with all of this. This software keeps tabs on what is being said about your business and alerts you when reviews are posted. Through this software you are then able to leave responsesto the reviews.  

The software is typically simple to use and can save loads of time, keep you organzied and consistent. Needless to say consistency is super important with reviews.

Mywebpros Digital Business Development has suite of tools of the core foundation of your online presence which includes apps for Managing your reputation, Customer reviews, Google My Business and more. Check out this short overview below.

Managing your social channels, reviews daily should be part of your normal operating marketing procedures. 

Your online reputation and reviews are critical to your business success and should not ever be left unattended or taken for granted. 

If you need help, support or have question about handling your social media we are happy to help. 

Contact us for a Consultation