Attracting Business In Covid Era - My Webpros Digital

Attracting Business Going forward and into the Covid Era

Lead and business development from online channels and sources are here to stay!

Just like when radio and television first started they moved from one type of technology to another. Today Attracting business and online business development has moved online and thus we are firmly in the Digital Business Development era like it or not.

If people aren’t purchasing directly online then they are using online technology to discover, evaluate and compare the products and services they need to solve their challenges and problems before they reach out to you, and, they are posting about what they find, like, and don’t like.

Large successful companies in the world have been attracting business on the internet for years by investing in online business strategies and technology. They have adopted the mindset of “Adapt or Die” Now with Covid disrupting the world marketplace from a traditional perspective it has driven consumers online and has pushed online business development to the forefront. Small medium-sized businesses are now struggling to do the same as quickly as possible.

Check out this article by web.com on 8 ways a website can help you attract new customers.

So how are you managing that?

A business owner said to me just the other day… “I’m old school, I just wait for them to come to me”.

If this is your mindset, understand that this is not a plan, someone is going to beat you to your customers because they are going to be looking where you are not and

another business is going to be there to take advantage. They probably already have.

Check out this Ultimate List of Marketing Statistics for 2021 by Hubspot https://www.hubspot.com/marketing-statistics)

ACTION ITEM:

Do a business audit of your marketing efforts from both offline and online channels.

Ask yourself

• How many leads am I getting per day/week/month?

• Where are the leads coming from?

• How am I managing the leads?

• How many sales am I getting from these leads?

• Do I have a plan on how to get more?

If you can’t answer any one of these questions or aren’t happy with the results you are getting, then you need to take action… IMMEDIATELY

If you have any questions or need help please reach out I can help or

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