What is Digital Business Development?

Digital business development is what businesses do in relation to conducting business activities online and off-line for the purpose of branding, business growth, customer acquisition, marketing, advertising, revenue generation, customer service and more. 

It is also part of a businesses marketing strategy to manage their online presence, brand and reputation while providing a postive customer experience. 

To learn more read our blog article on brand and reputation management

Digital Business Development used digital strategies, methodologies, techniques and tools to develop and grow a business leverging their digital presence. 

Brick and mortar businesses are not dead, however in this digital era they need a digital, online component to completment their physical business and to be competitive.

There is also a human factor. It includes training and coaching of people to ensure that the digital is understood and can be utilized effectively.Learning to incorporate a human touch with the digital formats and development for both businesses and customers is critical for business development. 

Digital Business Development does not replace people, it enhances their ability to connect and serve their customers better, more effectively, consistently and conveniently.

My Web Pro Version of Digital Business Development

Digital business Development can mean a lot of different things to a lot of different businesses and people. 

So in this section we are going to tell your about our version of Digital Business Development and how it pertains to the services My Webpros offers. 

We have broken Digital Business Development down into four components, in our experience these four componets provide the most impact on small business growth, they are attainable, and is the foundation of a strong digital business presence. We call these components, The 4 Pillars of Digital Business Development.

The 4 Pillars Of Digital Business Development

1.) Digital Business Presence - Foundation

      > Listings / GMB

      > Local Branding

      > Social Presence

      > Reviews & Reputation management

2.) Marketing & Advertising

      > Paid Marketing & Ads

      > Paid Social Marketing

3.) Traffic & Lead Generation

      > Organic Traffic

      > Paid Traffic

      > Website conversions 

4.) KPI Tracking & Performance Reporting

      > Establish and track critical KPIs

      > Performance reporting on inititives

      > ROI Reporting

Today your prospects are shopping without you. They are self-educators who know what they need and how to find it. They are self-educated about your products, you’re competitors’ products, and your attitude towards business.

We live in a digital age in which anything and everything can be discovered online within seconds. As a result, people no longer need to be sold to, they need to be engaged, and then they may buy from you. Some recent studies indicate that for B2B companies, 80 percent of the time the buyer finds the seller, and it is much higher than that for B2C companies.

In the last several years, the business development technology sector has seen a major shift. With the rise of digital tools and platforms, businesses now have access to a wealth of new opportunities for growth and expansion.

However, with this new landscape comes a certain amount of uncertainty. What are the best digital tools for business development? What are the most effective strategies for leveraging these tools?

Thankfully, there are a number of experienced professionals who can help you navigate the digital business development landscape, such as My Webpros Digital. 

In other words, your business needs to make the best possible use of technology to stay ahead of the competition. But with so many choices, how do you know what the best path is for your company?

We have the answer: “Find a path that will lead you to where you want to be.” Essentially, you want to take your business to the “sweet spot.” 

Here’s how we explain it: 

Consider your business as having three main components:

1. Product/Service

2. Revenue Market Value 

3. Customer Lifetime Value

If you put too much emphasis on one of these components and not enough on the others, you won’t hit the sweet spot. technology firms like Facebook, Apple, and Amazon have a great job of hitting the their sweet spot. So finding the right technology solution and strategies is critical to success in the modern business place.

How did Digital Business Development get started?

As a Digital Business Development, Online Presence and marketing consultants, we are constantly doing research on the future of marketing and the best technology solutions because it is an ever changing environment. In doing so I have uncovered why and how everything has changed. There has been a dramatic shift in how people communicate with one another, learn, socialize, behave and shop.

Relatively speaking, it all happen quite quickly. There was a mass adoption of three technologies (broadband Internet, mobile Internet and social media) this adoption pretty much all happening simultaneously to create a perfect storm— which is a rare combination of circumstances that has forever changed the way we buy, sell and live.

We now live in a digital age in which anything and everything can be discovered online within seconds. As a result, people no longer need to be sold to, they need to be engaged, and then they may buy from you if they find they can trust you, and they discover that by search you, your service and products. They look at reviews and find out what is being said on social media before they make a buying decision. 

Technology has a rapid rate of adoption and companies that neglect to stay competitive in their field will likely find themselves falling further behind their competitors. If a company doesn’t invest in technology solutions with features that improve the way they do business, they’re likely to spend more time fixing issues and trying to catch up rather than adapting to their competitors and creating a competitive advantage.

Businesses need to be able to leverage technology to compete in this Digital Business Era. Big companies can hire dedicated employees to fill this new role of digital business development. But for small business owners it can be too expensive to pay a dedicated person $60-$80K a year. 

This is where My Webpros Digital comes in, we provide the support, knowledge and tools small business need to compete in the digital era and help develop their business, at a very affordable prices. 

Let's talk, we can help. 

Schedule a meeting today and let's see what we can do.