What is Digital Business Development?

Digital Business Development Defined

Digital business development is what businesses do in relation to conducting business activities online and off-line for the purpose of branding, business growth, customer acquisition, marketing, advertising, revenue generation, customer service and more. It is the use of digital strategies, methodologies, techniques and tools to develop and grow a business with a digital presence. Brick and mortar businesses are not dead, however in this digital era they need a digital component to compete. 


The Development part of digital business is what we do, how we do it, and how often it is done. 

The Human Factor In Digital Business Development

There is also a human factor. It includes training and coaching of people to ensure that the digital is understood and can be utilized effectively.Learning to incorporate a human touch with the digital formats and development for both businesses and customers is critical for business development. Digital Business Development does not replace people, it enhances their ability to connect and serve their customers better, more effectively, consistently and conveniently.


Your Customers Shopping Without You

Today your prospects are shopping without you. They are self-educators who know what they need and how to find it. They are self-educated about your products, you’re competitors’ products, and your attitude towards business.

We live in a digital age in which anything and everything can be discovered online within seconds. As a result, people no longer need to be sold to, they need to be engaged, and then they may buy from you. Some recent studies indicate that for B2B companies, 80 percent of the time the buyer finds the seller, and it is much higher than that for B2C companies.

Video courtesy of Frozen Fire via Youtube.com

Digital Business Technology Era

As a digital business development and marketing consultant, I am constantly doing research on the future of marketing. I that I have uncovered why and how everything has changed. There has been a dramatic change in how people communicate with one another, learn, socialize and behave. 


How did this happen?


Relatively speaking, it all happen quite quickly. There was a mass adoption of three technologies (broadband Internet, mobile Internet and social media) this adoption pretty much all happening simultaneously to create a perfect storm— which is a rare combination of circumstances that has forever changed the way we buy, sell and live.


We now live in a digital age in which anything and everything can be discovered online within seconds. As a result, people no longer need to be sold to, they need to be engaged, and then they may buy from you if they find they can trust you, and they discover that by search you, your service and products. They look at reviews and find out what is being said on social media before they make a buying decision. 

Customer behavior hase changed

The Next Step For Businesses

Businesses need to be able to leverage technology to compete in this Digital Business Era. Big companies can hire dedicated employees to fill this new role of digital business development. But for small business owners it can be too expensive to pay a dedicated person $60-$80K a year. 

This is where My Webpros comes in, we provide the support, knowledge and tools small business need to compete in the digital era and develop their business, and we can do it a very affordable prices

Let's talk, we can help. 

Schedule a meeting today and let's see what we can do. 

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