Successful business leaders have always looked to new technologies and processes to increase efficiencies, profits and streamline workflows. A digital transition can help you re-engineer, automate and infuse intelligence across key business functions to reduce costs and speed time to market.
It will allow you to be more scalable and take advantage of emerging technologies the consumers are using to assist in their buying process. If you're not there for them when they're looking, who will be?
With that it is important to be found online. When customer are searching online for products, services or information you want to make sure your website is optimized with good keyword, and you have a strong SEO and Link building strategy. This will help you rise to the top of searches and give you an edge on your competitors.
If you're not there for them when they're looking, who will be?
A digital transition can spark your growth, boost your productivity and rapidly increase your profits.Digital transition is about much more than getting new technological gizmos for employees. It means changing your company’s culture to use data and technology to make more informed, faster decisions and better meet customer needs. A critical element of the process is to adopt a mentality of continual innovation and quality improvement. Here are 10 reasons to expand to digital business.
The digital transition is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is a digital transition.
It transcends traditional roles like sales, marketing, and customer service. Instead, the digital transition begins and ends with how you think about, and engage with, customers. As we move from paper to spreadsheets to smart applications for managing our business, we have the chance to reimagine how we do business — how we engage our customers — with digital technology on our side.
For small businesses just getting started, there’s no need to set up your business processes and transform them later. You can future-proof your organization from the word go. Building a 21st-century business on stickies and handwritten ledgers just isn’t sustainable. Thinking, planning and building digitally sets you up to be agile, flexible, and ready to grow.
Introducing digital technology does not mean you have to turn your company into a high-tech start-up. Here are simple tips you can use to get started.Digital technologies are now more affordable, user-friendly, and robust than ever before. They’re also accessible to businesses of all sizes.
A BDC study, for instance, found that 39% of Canadian small and mid-sized manufacturers already implemented Industry 4.0 projects, while another 17% of businesses have started planning to do so.
Entrepreneurs in Alberta and Saskatchewan have been hard hit by the dual shock of the COVID-19 pandemic and a sharp drop in oil prices. Our latest survey shows that 75% of businesses in the region were negatively impacted by the COVID crisis and 59% by oil prices.
As you look for an edge to grow your business in this difficult climate, the survey suggests that investments in digital technologies could be the springboard your business needs to emerge from the recession stronger and better positioned for growth.
Our survey found that high-growth businesses in Alberta and Saskatchewan were more likely than other businesses to be using digital technologies to support their sales and marketing efforts and make their processes more efficient.
“Overall, 85% of companies that achieved high revenue growth (over 10%) in the previous year used at least one digital technology.”
The success of companies that are going through a digital transition and using digital tools can partially be explained by the fact that they were well-positioned to benefit from the growing popularity of e-commerce in the wake of the COVID-19 crisis.
Indeed, for the first three months after the start of the health crisis, online sales exceeded the level of the 2019 holiday season, which is usually the busiest time of the year.
These new online consumption habits are expected to linger on once the current crisis is over.
Our data shows that 50% of both older and younger Canadians have made at least one new type of online purchase since the beginning of April. According to a consumer survey conducted over the summer by polling firm Leger, eight out of ten Canadians who have made new types of online purchases intend to continue doing so after the crisis.
Utilizing online distribution methods to promote products is known as digital marketing. This approach is both time-saving and cost-effective. Digital marketing is done through devices such as cell phones, tablets, computers, Streaming video TV, and leveraging technology such as SMS, MMS, instant messaging, websites, social media sites, emails, web banner advertising Search engine optimization, and more.
Within the digital transition Digital marketing involves some of the techniques of direct marketing and Internet marketing. In digital marketing, traditional methods of promotions are executed digitally. It involves marketing in two forms, pull and push.
This requires the user to pull or extract the content directly. The customer has to approach the promotional matter and see the matter by himself. Examples are websites, forums, and weblogs. All these require clicking on a URL in order to view the content. The content that is being displayed doesn't have to follow any guidelines. The effort is required to only display the content on the website or forum and there is no additional cost of sending the information to the customer, but the customer has to make the extra effort of reaching the content. The customer doesn't have to opt-in for such kind of promotion and one message is being viewed by all and it cannot be personalized. The customers who see the content cannot be traced, although the click-through rate can be considered which gives details about the number of clicks the message received. This is done by enabling click-through tracking during the campaign, which records the information.
This technology requires the effort of both the marketer and the customer. The marketer has to push or send the content to the customer and the customer has to make the effort of receiving it. This is a very effective kind of marketing and the investments surely earn a big return as it creates brand recognition. SMS, MMS, emails, RSS podcasting are examples of push digital marketing. Since the content is sent to individuals, it can be personalized according to the intended recipient. Whether the message has been opened and viewed by the customer or deleted it can be tracked and reported. Information related to the customer such as name, geographical location could be traced. But when sending this kind of message, certain criteria should be met as the SMS and emails sent are monitored. If the marketer doesn't follow the rules and regulations properly, there is a possibility of messages getting rejected and blocked, before they reach the targeted audience and the message is considered to be spam. Bigger consequences involve marketers getting blacklisted temporarily or even permanently. The number would be blocked and they won't be able to send any messages at all. Messages sent to the RSS feeders require a mechanism with an application to reach when sent by an email marketing system.
As part of a digital transition both forms of digital marketing should be used in consonance to achieve positive results. A smart marketer sends out emails along with SMS and uses multiple channels to market his products. The type of messages being sent should also be different from one another. They should not only be text but animations, audio, and videos. There is a possibility of using pull and push message technologies in conjunction with the email sent to a potential customer that can have a URL or a banner ad, which on clicking downloads information. If there is an enormous group of people to be reached via email, email service providers can be hired who send loads of emails to the customers on behalf of the marketer and they take measures so that the messages are not considered spam.
Although much of the marketing is opt-in, federal laws, such as CAN-SPAM Act, have been passed to protect the customers from unscrupulous marketers who would go to any extent to promote their products or hackers or spammers who have a bad intent i.e. harming the computer or installing adware, or spyware on people's computers.
There is no single silver bullet for SEO success, but there are a number of strategies that can help your website rank higher in search engine results pages (SERPs). Here are some actionable SEO tips to help grow your business:
1. Conduct keyword research to identify high-value target keywords.
2. Optimize your website content for these target keywords.
3. Build links to your website from high-quality websites.
4. Monitor your SEO progress and adjust your strategy as needed.
Social media optimization is similar to search engine media optimization. The goal of social media optimization is to drive huge amounts of people to a specific website. Social media optimization can also be used to determine whether or not a startup website will be successful or whether it will fall flat with the consumers. Social media optimization uses new to encourage traffic to a website.
Social media optimization was a name created by Rohit Bharagava, the vice president of Interactive marketing.
Social media optimization is online tools and platforms that can be used to share opinions, insights, and perspectives. It can't take many forms such as text, images, audio, and video. Popular forms of social media optimization are currently blogs, podcasts, message boards, vlogs, and wikis. Social media optimization is anything that builds a community where people can rendezvous. Social media optimization normally includes websites that can be used as a platform to send out a marketing message.
Social media optimization is not something that can be forced. It is considered a type of pull marketing; it only works if people are drawn to it. Search engine optimization has clear goals. Webmasters who use search engine optimization want to have a website that ranks well with the search engines.
The goals of webmasters who are trying to use social media optimization are; an increase in linkability, easy bookmarking, mash-up, inbound links, and helping content travel.
The rules webmasters who are using social media optimization need to live by are, rewarding valuable (helpful) users, and they need to make sure they are a user resource.
Webmasters who are using a social media optimization technique should make sure they participate with their users. You need to be a part of the blogs and the message boards.
Webmasters that are employing a social media optimization technique must know their target audience. You need to know what appeals to that particular group of people. It is important to remember that not everybody will love you.
Make sure you have created content. One of the words typically associated with social media optimization is “mashup”. The origins of the word, mashup, gets its start in the pop music world. Mashup is a website of application that works to combine content from more than one source into an integrated experience. A mashup is sometimes created as a way to gather feedback on an existing project or body of work. Most companies use a third party via public interface. Google, Amazon, Yahoos! APIs, eBay, AOL, and Windows Live are some of the companies currently experimenting with mashups.
Despite the fact that social media optimization is a relatively new concept, some people believe that social media optimization will be one of the top seven marketing trends of 20007 along with; sharing corporate personalities, widget marketing, auto-tagging, human filtered searches, content casting, and online identity shifting.
Social media optimization is something that encourages a fun social environment. Enjoy it.
Next practice marketers are using customer analytics (also known as Big Data), predictive analytics, and customer experience mapping to deliver integrated experiences that are compelling, personalized, and consistent across all the points the firm touches their customers. They have many ways of connecting with these customers (video, SMS, social media, websites, mobile devices, as well as familiar direct mail and sponsorships, and traditional media such as television). Many CEOs say that digital marketing investments are the most important commitments their firms can make because they reshape the firm’s relationship with their customers and enable competitors to gain an advantage if the firm responds too slowly.
Online marketing isn't something new for small businesses to consider anymore. In fact, it's quite the opposite... having been going on for years and seemingly has no end in sight. Yet, far too many small business owners neglect how important online marketing is for their business success.
Ten years ago it may have been a choice to jump on the online bandwagon, but now it's an absolute must to survive and thrive as a small business. With over 85% of searches for products and services happening online, it's just a "duh" at this point," shares Jenny Servis, Vice President of Marketing for marketing solutions company SnapRetail. Expanding on this, Servis adds that "being online means having a responsive, search optimized website as well as an engaging and growing following on social media plus using email as part of your marketing mix.
We can all agree that 2020/2021 were unprecedented years, and the global COVID-19 pandemic changed the way we live and work.
Extended lockdowns made it challenging to do business, as everyone was confined to their homes. But as they say, when the going gets tough, the tough get going. Businesses reinvented the game, brought the attention for the need of a digital transition. They pivoted and quickly began putting processes in place as they identified new ways of catering to their customers.
Digital first became the priority as online shopping and video conferencing became the new norm. Some may rightfully say that digital transition has been a key element in determining which businesses have been able to continue to operate, and even thrive during these uncertain times and which couldn’t.
As tough as it’s been, there are lessons to be learned here from the past two years. We need to learn them to take heed and understand this could happen again and the changes in consumers’ shopping and buying habits are not going to go back to what they were. We need to be ready. We need to understand we are truly emerging into a Digital Economy. Position your small business where your customers are by having a strong online presence. Improving online doesn't have to be scary!
Digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition.
Some tools out there are foundational -- things like email marketing, web forms, analytics, and a CRM. However, other tools are more specialized, including keyword rank trackers, or design tools.
There are plenty of digital tools to choose from at varying prices and that’s where the help of a Digital Business Development Advisor can put you on the right path. They can help you evaluate and plan a well-designed digital strategy in support of well-articulated business objectives to impact the bottom line helping companies serve their customers more effectively and operate more profitably.
Some examples include using a Customer Relationship Management platform such as Hubspot or Salesforce to manage your prospecting and professional contacts, adopting a project management tool such as Trello to increase collaboration, Ahref to analyze your website and online presence, Optimized Press to optimize your website and web marketing, or even hiring a virtual assistant to filter your sales funnel and field basic questions.
The optimization of internal processes is a consideration that all businesses should explore.
Business owners are too busy running their business they are rooted in old ways which are inefficient and time-consuming. They think that they have to do everything themselves.
Business owners are concerned about the cost. They don’t understand what the costs are because they are fearful or skeptical of getting a professional evaluation and creating a plan that illustrates the ROI. They are in a mode of wait and see which puts them in the vicious circle of what-ifs. Without getting proper information or knowledge they assume it’s too expensive.
Business owners don’t have staff that is able to monitor, manage and execute digital business and marketing strategies. They are resistant to hiring new staff that can because of a poor understanding of what is needed with unknown access to training.
“Knowledge is power” Digital Business Development and Strategies can be overwhelming and thus cause businesses owners to procrastinate over all together avoid. They use Hope as the main part of their business plan and because there is a lack of knowledge they are indecisive and therefore take no action.
The Solution To Do or Not Do
Talk to a Digital Business Development Advisor. A lot of time the initial meeting and information is free, and it will help you get valuable, factual information to base decisions on.
They are able to evaluate needs, lay out a plan, explain the pros and cons, the execution and the ROI. With this, there is NO downside for a business owner because as I’ve mentioned Knowledge is Power and you can get a lot of information for free before you have to spend any.
However transitioning to digital is some way is not for you and your business, the evaluation process with a Digital Business Development Advisor will uncover this as well.
But the truth is, in most cases for SMBs (small to midsize businesses) Digital Business Development Agencies can help you get a return on your marketing budget at a fraction of the cost you’d have to spend to assemble an in-house team while meeting your business goals and timelines.
As the saying goes “There is no time like the present”. The best way to get started and hit the ground running is with help.
Business owners need to be working “on” their business and not “in” their business. If owners try to do everything themselves they will have a daunting task, many sleepless nights and it will impact their ROI.
But don’t worry there are many resources out there for you to take advantage of. Do remember not to bite off more than you can chew. Getting a proper evaluation and a digital snapshot as a baseline is highly recommended. Then choose the one thing you can do right now that will make the most impact on your business that is within your budget.
You don’t have to do this alone, Digital Business Development Advisors that specializes in online business and performance, marketing. As I mentioned before the initial cost can be very low considering your return, and in most cases during the discovery phase it’s free.
The reason for this is you need to evaluate if this advisor and his company are a good fit and they need to do the same. A professional company and advisor demonstrate how they are able to help and then you get to decide. They are not in business to sell you stuff, they are in business to help you buy what you need to grow your business within your set parameters. They are in fact your partners and their success is dependent on the results they deliver to you.
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