Development Of Business Online Why?
WELL, ONLINE IS HERE TO STAY.
When radio and television first started they had a lot of the same challenges and skeptics. However, businesses at that time discovered that Online Business Development was a smarter way to go. And for them online was radio and television. As technology developed and was adopted by the shopping public, businesses started moving from their traditional marketing methods to online marketing methods with radio and television.
They discovered they could reach a broader audience more frequently, faster, more effectively, and with greater creativity. Being first to market over a broad spectrum was very appealing for the forward-thinking businessman. We can all agree that it paid off. Right?
But not all businesses and business people were convinced. They were too comfortable in the old ways. They justified it by saying that it was “a fade,” or that “The radio craze will die out in time.”, or “we always have done it this way”… and so on. Unfortunately, these businesses were left behind and faded out.
The Digital Era of Online Business Development
We are now in the “Digital Era” Business and commerce have moved to the Internet, Cell phones, Social Media for the same reasons, plus it’s more cost-effective. Consumers are constantly using digital/online technology. If they aren’t purchasing directly online then they are using online technology 
to discover, evaluate and compare the products and services they need to solve their problems and manage their challenges. And they are doing this before they reach out to you.
to discover, evaluate and compare the products and services they need to solve their problems and manage their challenges. And they are doing this before they reach out to you.They are posting about what they find, what they like, and what they don’t like from both a product perspective and experience perspective. To some degree, they are influencers of your products, service, and your reputation, both positive and negative.
So How Are You Managing That? Or How Can You Manage That?
A business owner said to me just the other day… “I’m old school, I just wait for them to come to me.”
If this is your mindset, understand this is not a business strategy that is going to work well in the future. Some other business is going to beat you to your customers because they are going to be looking where you are not, and they are going to be there to take advantage. They probably already have.
There is an old saying… “If you don’t take care of your customers, then someone else will” If customers are looking online to satisfy their needs ( and they are) and if you aren’t there, then you are not taking care of your customers.
It is time to focus on your online presence and make it a priority and key part of your business planning.
ACTION ITEM:
Do a business audit and evaluation of your marketing efforts from both offline and online channels.
Ask yourself. Sign up for our FREE Strategy Session, see where we are at and where we need to go. or join our Facebook group.
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