What is Article Marketing? Let’s Take A Look
What is article marketing? It is a form of advertising wherein a business hires a writer or does it themselves to write short articles in the hopes that this will promote their business. These articles are made for distribution and publication which means they can be viewed by just about anybody both in print and online form.
It is also a form of Digital Online Business Development. As we know business today is going through a transformation to digital, which includes advertising, marketing, sales, customer experience, and reputation management just to name a few areas.
So people will know who wrote the article, at the bottom, there is usually a bio box and byline which shows the references and contact person of the one who wrote it. If the reader liked the article so much, they can get in touch with him or her which, translates to increased sales.
Article marketing has been around for quite a while. Some say this was first used when mass print became available. In print form, this type of advertising was used by entrepreneurs as a means of obtaining free space. This is given to a newspaper free of charge in exchange for the business’ contact information with the article. Most newspapers are happy to accept this kind of arrangement because their budget was very limited in compensating writers for their work.
The setup is not that different for online article marketing because writers may post their work on different websites as well as put it on their own. Articles that are posted elsewhere are known as an article directory.
The reason why articles posted on such sites are free is that the directory owner puts advertisements on the side and collects revenue from it. As more traffic is achieved, both the directory owner and the writer gain something from it.
Some websites give the writer the option of choosing the kind of advertising to be displayed on the page. If you don’t like the options, you can always go for the page without any advertisements.
There are differences though between printed and online article marketing. For one, it is much faster to look for a certain article online because keywords are often used for search engine optimization. This means if you are looking for a certain topic, you will be able to see what you are looking for in just a matter of seconds.
If you think that the articles posted can only be seen on sites such as www.ezinearticles.com or www.about.com, think again because some have now used social networks to their message across. Examples of sites include Facebook, LinkedIn, and Friendster. This strategy is known as Web 2.0 generation.
Some people say that the rise in the number of people who use article marketing has a negative effect because it has brought down the quality of the articles written. To prevent this from happening, you have to post articles that are relevant and informative.
Article marketing is just one way of promoting a service or product. If you don’t have enough money to market it using other means, this will be a good way to get started. In posting elsewhere or on your own website, the most important thing to do is to use relevant keywords so it will be easy for visitors to see your site.
For that, you have to think about what words will a person likely type to see your site. If you are a
How article marketing changed the face of the Internet
With the Internet, the new venue for business, article marketing has now become a consistent trend for advertising and marketing products to consumers. These articles do not only provide information on a variety of topics, it also allows visitors to see the sites. It is because of this wide range of content that it is so easy now to research over the Internet.
Article marketing, to those who are not yet familiar with the field, is the use of articles to help introduce the products that the sites are selling. These articles will often contain a bio box and a byline that will include the name of the business and the contact information. Article marketing is also used in increasing the rank of a site in search engines like Yahoo and Google.
You see, the more articles you put into the directory, the better will your site’s search results will be. Of course, websites that are on top of the sites will have more visitors and in turn better sales from the increased consumer viewing.
A site that has reliable and good content will not only expect the support of the online viewers but also advertisers who feel that they will be viewed more in the website. These companies are called online advertisers. Some online advertisers can post their advertisements for free in exchange for a percentage of the income generated by the ads or the number of views of the ad.
Some sites however sell their space to online advertisers. The pop-up advertisements that you see on yahoo every time you open the search engine is an example of this paid advertisement.
But this usage of articles in article marketing has also led to the decrease in content and structure quality of the write-ups. Because many sites are putting in more articles than they can finish, the articles are often haphazardly done and unfinished. Many will contain grammar mistakes and even wrong spelling. Some sites will even have unfinished articles with the paragraph all about the topic you searched on but the body of the article is about entirely different topics. It will take you a while before you can sort out everything.
The Trend
The trend of article marketing has also led to a lot of copied content or rephrased content. When you try keyword search and click on the websites that come out in the results, you will notice that a lot of them will have the same content. Some will have the same exact content while others will just be a re-written version of the original that was posted.
From being used as a way to increase the credibility of the product and giving information to the consumers and researchers, article marketing has become a business that has squeezed out the quality from the articles that are posted.
Because of this, researchers on the internet have been cautioned to only check the websites that are being kept by reliable sources such as universities, government agencies, foreign organizations, and research facilities. Some sources of information over the internet are not actually to be trusted when it comes to content and originality.
Article marketing has definitely changed the face of the Internet. The question is: Is it for the better or for the worse?
Google search Algorithms will have a say in what gets ranked in search queries, and from Google’s history will weed out the bad.
Is This A New Way For Internet Marketing?
People often ask if article marketing is a new way to do internet marketing, but that is not exactly how things work. Article marketing is only one facet of internet marketing and is not meant to be a complete replacement. Article marketing is only meant to be one facet of an entire solution, as internet marketing is intended to be a complete solution implementing multiple different types of marketing rather than one single form of marketing.
In other words, if you want to create an effective strategy for internet marketing to make money through your website, affiliate marketing, or ad
revenue, then one of the forms of marketing that you need to implement in your system is article marketing. No single form of internet marketing is going to drive results, so implementing numerous marketing techniques is the best way to attract visitors, and income, to your website. Article marketing is a powerful addition to any internet marketing plan because it is completely free to get into and can drive some seriously effective results in the process.
Article marketing is a unique form of internet marketing that makes marketing your website more efficient and effective through the use of informative, valuable keyword-driven content. If you are serious about marketing your website and driving new visitors to your site, article marketing is an extremely advantageous way to get it done. Article marketing involves writing valuable and informative articles relating to your niche or keywords and posting them on public submission websites where other websites can pick them up, search engine spiders can find them, and hoards of new traffic can read them and follow valuable links to your website.
Simpler Form of Internet Marketing
Article marketing is a simpler form of internet marketing, and it is also one of the very few free ways to make money and generate traffic to your website. Once you submit articles to article submission and article directory websites, people will begin to access your website from the links that you place in the resource box or signature part of each article. Article marketing is an excellent way for you to establish yourself as an authority on a particular subject, and once people begin to regard you as an authority, they will be much more willing to follow your links and travel to your website for more information.
If you are looking for a powerful way to jump-start your internet marketing campaign, then article marketing can be a powerful tool in your arsenal that will drive results and give you the traffic, income, opt-in sign-ups, and other vital activity that your website requires in order to thrive. Every website can benefit from internet marketing, and one of the best ways to get an internet marketing campaign going in a positive way that drives results is to implement cost-effective article marketing as a means of building authority, creating one-way links, and driving traffic into your website from numerous sources all over the internet.
To learn more in-depth on all things internet check out the free courses on Hubspot world-renowned for training and business insights.
5 Benefits Of Internet Marketing With Article Marketing
Harvard Business School has put a lot of stock in Internet Marketing, as have many other educational organizations, which is an indicator of the value that Internet Marketing holds.
If you are serious about internet marketing, and increasing traffic to your website by any means necessary, one of the avenues well worth considering is that of article marketing. Article marketing involves using content that is keyword rich, informal, and easy to access to draw potential customers and visitors to your website. There are numerous benefits associated with using internet marketing through the act of article marketing, five of which are outlined in detail below.
1 – Through article marketing, you are providing additional avenues for potential customers and other visitors to find your website because you are creating additional links to your website on highly trafficked websites. The more avenues there are for potential visitors to find you, the more likely you are to be found.
2 – Through article marketing, you are building inbound links to your website. These inbound links are one-way links, which makes them the most advantageous type of linking for search engines like Google to follow. If your search engine page rank matters to you, then creating these inbound links is an important part of marketing your website, and article marketing can allow you to achieve this quickly and effectively.
3 – Article marketing allows you to build a name for yourself. Most article syndication websites have biography sections where you can share information about yourself and your niche. By writing informative articles that people actually want to read, you are establishing a name for yourself as an authority on whatever subject you are writing about.
4 – Article marketing is free, which is one of the best benefits. You are getting your content out there, spreading the word about your website to the world, and it does not cost you a dime. By putting your content out there, you are building powerfully on your traffic potential, and submitting your content to article directories will not cost you anything but some of your time when putting your articles together to submit.
5 – Article marketing allows you to make excellent use of keywords because you are writing about something that relates to your website. When you create links and get your name out there in content that is rich with relevant keywords, it will increase the SEO capabilities of your site, and allow you to build a powerful correlation between the information that you are offering in your article, and the capabilities of your website. Customers will have one of those eureka moments when they realize that they can travel to your site for more of the same excellent information, and this is an outstanding way to draw in new visitors from a highly respected source for information.
There are numerous other benefits associated with internet marketing through article marketing, but these should jump-start your thinking processes when it comes to crafting articles to bring new visitors to your website. If you are serious about internet marketing, writing articles for syndication for the purpose of article marketing is certainly an advantageous way for you to go.
We Can Help
If you want to get going on Article and Content Marketing, then NOW is the time. If you need some help or just want some advice we at My Webpros are happy to help, reach out and Contact us.