Benefits of SEO and Backlinks for your business

In this blog post, We'll go over some of the basics of what Search Engine Optimization is, as well as some key strategies you can use to help improve your site's ranking on major engines like Google, Bing, Yahoo and others.

We’ll explain exactly why putting your SEO hat on is a must if you want to make waves online, and explain how backlinks are a critical part of your SEO strategy that will help your website rank higher in search. 

What are Backlinks?

I’m so glad you asked! Backlinks (aka ‘incoming links’) are links from other websites that direct users towards yours. These external links act as what might be considered online endorsements of your site: another webmaster has deemed it interesting enough or informative enough that it merits sharing with their audience! Of course, they only do this because they send traffic their way in return – backlinks are always a two-way street.

In order for a link to be considered a backlink, it must meet certain criteria

The link must be follows, meaning it can’t be nofollowed by the other site
.
The link should be from a domains that is different than your own
.
The link should come from a high-authority website.

How To Optimize Your Site SEO and backlinks? 

There are two of the most important aspects of online marketing, SEO providing the framework for how your content is displayed on a search engine and how you can be found by potential customers, and backlinks being the way in how other sites vouch for yours. 

Putting together an effective SEO strategy can be complicated and time consuming, but the results are definitely worth it and a necessity for online growth.

The first thing to understand about SEO is that it's all about keywords. When someone searches for something on a search engine, they're basically looking for certain words or phrases that relate to what they're looking for. In order to ensure that your site comes up as high as possible in the results pages, you need to make sure that your content contains those keywords in abundance. This means using them in your titles, in your descriptions, and throughout your body text. But beware - too many keywords will result in your content sounding stilted and unnatural, which will actually hurt your ranking rather than help it.

Take a look at this article on 5 Amazing benefits of SEO published by OrthoSynetics

Backlinks are important to your SEO

Another important factor when it comes to SEO is backlinks. A backlink is basically just a link from another website that links to yours. The more high quality websites that link to yours, the better your ranking will be. Google takes the number of backlinks into consideration when determining where to place your website in its search results, so this is a very important thing to focus on. You can get other websites to link to you in a variety of ways - by guest blogging on their site, leaving comments on their blog posts, or by participating in online forums related to your niche.

Finally, it's also important to keep your website updated regularly with fresh content. Google loves websites that are constantly being updated with new information, so if you can keep your site fresh and interesting, you're much more likely to see a good result from your SEO efforts. 
Blogging is an excellent way to do this - try setting up a blog and updating it several times per week with new posts about your company, your products or services, or your industry in general. This will show Google that you're constantly adding new and relevant content to your website, and it will help improve your search engine ranking over time.

How To Quickly Optimize Your SEO Using Backlinks 

One of the most common questions SEO practitioners have is “How can I improve my SEO using backlinks?” There are a variety of ways to do this, but we will focus on two methods that produce quick results.

The First Method To Optimize Your SEO

The first method is to identify and correct any broken links that may be pointing to your website. A broken link is simply a link that points to a page that no longer exists. These can be caused by a variety of things, such as a change in your domain name or web hosting, or even by someone accidentally linking to the wrong page on your site.

The Second Method

Is to take advantage of social media sites like Twitter and Facebook. If you have not already done so, create accounts for these sites and start promoting your website. Make sure to include links back to your site in your profile and in your tweets. This will help increase the visibility of your website and improve your SEO at the same time.

SEO and Backlinks Help Grow Your Business Online

Digital Business Development

There’s no response to the SEO vs no SEO debate – SEO is a powerful marketing strategy that helps small businesses grow in an increasingly connected world. This is likely as obvious to you, the business owner with big dreams for the future, as it is to us, your friendly neighbourhood internet wizards. 

But how can you be sure your precious website will appear on Page 1 of Google? You need ranking factors like backlinks, and the quality of your website’s online reputation?

You can bet that bad traffic and activity on your site will eventually hurt your website in high-competition search results. Google penalizes sites with little or no organic ranking factors whatsoever with low page rank (PR).

However, quality SEO articles can attract backlinks to your website — a critical SEO ranking factor as well as an effective marketing tool in its own right.  

How to Optimize Your SEO with Quality Backlinks 

Having third party websites,  business and publications link to your blog and website is great, but it's difficult to predict and manage, and not in your control. Aside from attracting organic backlinks, their are other practive methods to consider and employ as well. 

To optimize your SEO with backlinks - follow these steps

Find high-quality websites in your niche that accept guest posts
Write unique and engaging articles for these websites
Include 1-2 links to your website in each article
Monitor your results and adjust your strategy accordingly

As Google continues to work on its ranking algorithms that affect your website, as well as changes in user behavior and social media, it’s important that you keep a close eye on how your SEO strategy is working and  how to continually optimize your SEO through quality backlinks. 

Never use "Black Hat" tactics for any of your SEO and backlink strategies, as this will surely end up with disaterious results like Google banning all of your websites as it will clearly see that you're tearing down the organic structure of their links and ruining what they're working so hard to achieve.

To get started on the right foot with search engine optimization, make sure that you use proper keywords and site structure from the start. Search engine spiders are designed to crawl sites based on their content and hyperlink structure. When your website begins with incorrect keywords or errors in program code, initial crawls will be biased against your whole website, change your internal linking structure before starting your optimizing program. 

Use quality backlinks in your SEO Strategy

You don’t need an army of links blaring keywords to rank anymore- these days, you just have a few good quality links in your corner, which are most likely going to be original content (like guestposts). Everything else is superfluous, so don’t sweat the small stuff. Most SEO service providers long- established or new should already be backlink savvy!

If you would like me and my team to help you drive more traffic to your business , click on the button below and let's schedule a time to talk. 


Larry Wedgewood
Larry Wedgewood

Larry is a Digital Business Development Advisor with a passion for helping people, and the Founder and Owner of My WebPros Digital He has over 25 years of experience with computer and internet technology, Training, coaching, and businesses development.