Ten Benefits of Adding Custom Video to Your Website

Today, video is more important than ever before. In fact, a recent study showed that adding video to your website can help you increase your conversion rate by up to 80%. And that's just one of the many benefits of custom video.

In this article, we'll list ten benefits of adding custom video to your website. After reading this, you'll see why custom video is such a valuable tool for businesses of all types and sizes.

1. Video Helps You Tell Your Story

2. Video Increases Your Website's Traffic

3. Video Makes Your Website More Engaging

4. Video Helps You Rank Higher in Search Engines

5. Video Increases Your Conversion Rate

6. Video builds trust and credibility

7. Video helps you stand out from your competition

8. Video is versatile and can be used in many

9.  Video enhances your branding

10. Videos helps you to be remembered

Adding video to your website can be a great way to engage visitors and give them a more immersive experience, and it is a great marketing tool.  But before you add video to your site, there are a few things you need to consider. 

Adding video to your website can be a great way to engage visitors and give them a more immersive experience. But before you add video to your site, there are a few things you need to consider.

First, you need to make sure that your website is designed for video. This means ensuring that your site can handle the increased traffic and data usage that comes with video. You also need to make sure that your videos are high-quality and relevant to your site's content. Otherwise, you risk turning visitors away. 

Once you've considered these things, you can start adding video to your website. You can use video to introduce your company or product, show off your work, or even just provide helpful information to your visitors. 

Whatever you do, make sure that your videos are authentic and add value to your site and have value to your website visitors.

As video content becomes more and more popular, it's important to make sure that your videos are properly optimized for search engines. This will help to ensure that your videos are seen by as many people as possible and that they are accessible to all visitors.

Here are some tips on how to optimize your videos for search engines:
- Use keyword-rich titles and descriptions
- Use tags and transcripts
- Optimize your thumbnails
- Create engaging videos

If you're looking to add video content to your website, you'll need to take a few key steps to get started. First, you'll need to decide on the purpose of your videos. Are you looking to create informative content, or are you hoping to generate leads and drive sales? Once you know the purpose of your videos, you can start creating some great content. 

Remember, put fear aside, take some risks, be your authentic self. Viewers will know if you are faking it. 

You'll need to invest in some video equipment, like a good quality camera and microphone. But to get stated on your first bunch of videos just use your cell phone. Most cell phones can shoot high quality video and are easily uploaded to YouTube.

You may want to consider hiring a professional video editor to help you create higher quality videos. Once you have all the necessary equipment and materials, you can start filming your videos.

Once you have your videos, you'll need to upload them to your website. You can either host them yourself on your website or use a third-party video hosting platform like YouTube or Vimeo.

For small to medium sized businesses I would recommend using a video hosting platform in leu of hosting it on your site because you may end up paying a lot more for website hosting and/or your website may take a performance hit.

So if you're ready to add video to your website, then jump right it don't be shy.

For further information and help reach out and contact us at My Webpros Digital. 

We have some great video and marketing tools that will really help you out set up a call to go over how we can help.