Small Business Online Development

Small businesses play a critical role in developing and sustaining local economies. The business world is in the era of Digital Business, and Digital Business Development. which is why small businesses need learn about how to develop their business online, leveraging powerful online tools, strategies and best practices to grow brand awarness, connect with new customers and drive their growth.

1. Increase Your Online Presence

Make sure your website is optimised for search engines and that your social media platforms are up to date. Increasing your online presence will help you reach more customers and grow your business.

2. Expand Your Product or Service Offering

Look at ways to expand your product or service offering. This could involve adding new products or services, or bundling existing ones together. Expanding your offerings will help you attract new customers and grow your revenue.

3. Enter New Markets

Consider entering new markets, either geographically or by targeting new customer segments. This will help you reach new potential customers and grow your business.

4. Increase Your Prices

If you haven’t done so already, consider increasing your prices. This will help you increase your revenue and profits. Make sure to test different price points to find the sweet spot that maximises both revenue and demand.

If you run a local business, then you already know that your marketing efforts need to be focused on a specific target audience if they are going to be successful. When you try to cast too wide of a net with your marketing, you’re going to end up wasting time and money on people who will never even think about using your services.

An essential digital marketing strategy for small businesses is Local SEO. Because when a consumer wants to purchase a local product or service, they Google.

Did you know that "78% use the Internet to find information about local businesses in their area more than once a week?" If you want to get found, you need to be visible.

SEO is necessary. It's also a bit complicated. Over time, it has seen many changes. However, one thing has remained the same: "Your organic traffic is directly related to your search engine ranking positions."

And remember, don't expect to see a change overnight. Like everything else worth achieving, good SEO takes time.

1. Research your keywords

To get found in searches, you need to use the right keywords. Keyword research helps you understand which terms people use to find the products and services you offer. Look for keywords with a high search volume and low competition. You can use a tool like Google's Keyword Planner to help with this.

2. Optimize your website for your chosen keywords

Once you've selected your target keywords, it's time to optimize your website for them. This means including those keywords in key places on your site, such as in your title tags, header tags, and meta descriptions. These are all the places that Google looks when it crawls your site and determines where to rank you in search results. If you want more help with this, you can use a tool like Yoast SEO.

3. Build backlinks

Backlinks are links from other websites to yours. They act as votes of confidence for Google and can help improve your ranking across the search engine results pages.

When it comes to local SEO, backlinks are especially important as they help show that your URL is relevant and trustworthy to Google’s algorithm. To rank highly on localized searches, you need quality links from websites with a similar domain and/or location as your own. These links act as endorsements for Google and can bolster your ranking versus competitor businesses who may not have many (or any) backlinks.

Need Help? If you would like me and my team of Online Business Specialist to help you improve you online presence and drive traffic to your website, and social media, book a call and lets discuss how we can help.