Organic Internet Traffic vs Paid Internet Traffic

It is not one or the other. To be effective online you need to leverage both.

Paid advertising is the short term traffic and lead generation strategy, while organic is the long game and more sustainable strategy.

It's no secret that organic Internet traffic rating on the first page of Google and raising the authority of your site takes some time. But in the end it pays huge dividends. It’s an investment in your asset.

Paid traffic and advertising get’s you what you need now, and proper online business strategy keeps those people engaged long after the paid part of it is over.

Have a look at our digital business centre for more information

 But how do you really know which option is the one you should be investing your time or money into? Well, the main benefit of organic marketing is the fact it can be implemented by the smallest business, with no marketing budget needed.

Typically, companies will use the free features a platform can offer, such as publishing tweets on Twitter in order to grow a consistent following.

The only real investment would be your time, and unfortunately, that is the main downside. Organic advertising requires a lot of time.

In most cases, you will need to spend at least a few hours per week on social media, alongside the time it takes to write interesting blog post content and drive SEO. Having the right digital business tools will be important

In simple terms, neither is better than the other and both are neccessary to grow your business.

When choosing how you wish to market your brand online, it’s not a ‘one or the other’ sort of decision. Organic traffic and paid traffic are capable of working together to create an effective marketing strategy. 

Paid advertising is amazing because it allows any business, at any stage in their development, to boost their traffic or brand awareness quickly. It’s a great way to target new customers and leads, and quickly show them what you have to offer.

Organic traffic, on the other hand, is the traffic you earn without having to pay for it. This kind of traffic is more sustainable in the long run, but it can take a lot longer to build up. It typically comes from ranking high in search engine results pages (SERPs), which can take a lot of time, effort, and money.

The most effective marketing strategies will use a combination of both paid and organic traffic sources to maximize their reach and ROI.

Developing organic traffic you will have monthly activities. This includes email marketing, the analysis of data from Google Analytics, and Google search console, also the up keep of your social media platforms through scheduling tools. But although it’s time-consuming and a lot of hard work, your efforts will all be worth it when you see the results. 

If you are a small business and are limited with both time and know how My Webpros Digital can help with a variety of online tools and services to help you with both organic and paid marketing strategies. 

On the other hand, the greatest benefit of paid advertising is the control you have.

You are able to choose what messages are published, who can see it, and when they see it.

This allows a company to be much more targeted and obtain instant results from their branded messages. This isn’t typically available in the case of organic advertising.

However, paid is out of reach for a lot of small businesses and even those that do have the budget can easily waste it by not understanding the workings of Google Ads or Facebook ads fully.

Unlike organic advertising though, which is a long-term plan, paid advertising can help you to get the rewards quickly.

As soon as each platform, including Google and Facebook, has your bank card details, your adverts are then intelligently inserted to the search results and social media feeds.