How To Improve the Performance of Your Website with SEO

Website with SEO

One of the most important things you can do to improve your local ranking  and get better search results on Google is to make sure your Google Business Profile, formally known as Google My Business, listing is up-to-date and complete. Your Google business profile listing is what appears in the Local Pack results when someone searches for a keyword related to your business.

websites' with SEO get better local search results

- Optimize your website with local keywords
- Create local content
- Get listed in local directories and build citations
- Be visible on Social Media
- Earn reviews and build Trust

If you want to improve your website with SEO, you need to make sure your content is optimized for your target keywords that you want to rank for and get results from. Here are a few tips on how you can add keywords to your local content:

If you want to improve your website with SEO, you need to make sure your content is optimized for your target keywords. 

By following these tips, you can help improve your website's visibility in local search results.

Identify Keywords for your website with SEO

What are your keywords

As a business owner, you know that keywords are important for helping customers find your website. But with so many options out there, how do you know which keywords are the right ones for your business?

There are a few different ways to identify keywords for your website. First, you can use keyword research tools like Google AdWords Keyword Planner or SEMrush. These tools will show you how often people are searching for certain keywords and how much competition there is for those keywords and how difficult or easy it will be to rank for the keywords.

You can also use Google analytics on your website to see which keywords people are already using to find your site. Look at your organic search traffic and see which keywords are resulting in the most traffic. You can also look at your website's search engine rankings to see which keywords you currently rank for. Once you have a list of potential keywords, you can start incorporating them into your website.

Create Local Content to help Website SEO

As a business owner, you know that content is important. But did you know that creating local content can be a huge boost to your business? Local content is content that is specific to your city, state, or region. It helps you connect with customers who are searching for businesses like yours in their area.

Creating local content can be as simple as writing a blog post about a local event or creating a page on your website that lists all of the businesses in your area. You can also get creative with local content by creating videos, podcasts, or infographics. No matter how you choose to do it, adding local content to your website is a great way to attract new customers and boost your business.

How To add keywords to your content on your website?

When it comes to your website, adding local content can give you a big boost in search engines. So having a local content strategy is highly recommended, and if you really want to capitalize on this opportunity, you need to make sure you're adding the right keywords to your local content.

Here are a few tips on how you can add keywords to your local content:

1. Write RELEVANT titles that include your target keywords
2. Use keyword-rich descriptions
3. Add keywords to your image tags and ALT text
4. Incorporate keywords into your blog posts and other content
5. Build local citations with NAP information and target keywords

When adding keywords to your content, be sure to use them sparingly and organically, and integrate the keys into the natural flow of your article.

Stuffing your content with too many keywords will not only turn off your readers, but it will also get you penalized by Google. When crafting a 600-word blog post, it's best to focus on 3 to 5 primary keywords. I wouldn't recommend more than that because it can conflict with your natural writing style and create an awkward read.

Get your business listed in local directories and build citations

One of the most effective ways to improve your local search ranking is to get your business listed in local directories and build citations. When you list your business in a directory, you are essentially creating a new local citation. A citation is simply a mention of your business on the internet, whether it’s on a directory, review site, or even on your own website.

If you have a physical business location, it’s important to make sure you are listed in all the relevant local directories. Google Places, Yelp, and Foursquare are just a few of the many directories where you can list your business. Many of these directories are free, but some may require a listing fee.

In addition to listing your business in local directories, you can also build citations by publishing local content, such as blog posts or articles, on other local websites, and then linking back to your business.

Be visible on Social Media to help with your Website with SEO

People being active on Social media

In order to improve your website's ranking on Google, it's important to be visible on social media. Google takes into account the number of social media interactions when it determines a website's ranking. So, if you want your website to rank higher on Google, make sure you're active on social media.


There are a few ways you can increase your social media visibility. First, make sure you're regularly posting quality content that is relevant to your audience. Second, interact with other users on social media, such as liking and commenting on their posts. Finally, use social media advertising to reach a wider audience.


By following these tips, you can improve your website's ranking on Google and attract more visitors to your site.

Earn Online reviews and Build Trust

Building trust with your online audience is essential to the success of your business. One of the best ways to do this is by earning positive online reviews.

Online reviews can help build trust in two ways. First, they show that other people have had positive experiences with your business. This can help put potential customers at ease, knowing that they’re dealing with a reputable company. Second, online reviews can help improve your search engine ranking. This is because search engines take into account the number and quality of reviews when determining where to rank a business in search results.

So how can you earn positive online reviews?

There are a few key strategies you can use:

Make it easy for customers to leave reviews. This can be as simple as adding a link to your review page in your email signature or on your website. You can also send customers follow-up emails after they make a purchase, inviting them to leave a review.

Respond to all online reviews, even the negative ones. Take the time to thank customers for their feedback and address any concerns they may have.

Offer incentives. You can offer customers discounts or other rewards for leaving reviews. Just make sure you don't offer anything that would violate the terms of service of the review site.

By following these tips, you can encourage customers to leave positive reviews that will help boost your business's online reputation help your website with SEO and rank better in search engine results.


If you are working on Improving your local rankings and improving your search engine results on Google and you're finding is overwhelming and time-consuming we can help take some of the load off.

Contact us for a FREE SEO consultation and let's see how we can help.


Larry Wedgewood
Larry Wedgewood

Larry is a Digital Business Development Advisor with a passion for helping people, and the Founder and Owner of My WebPros Digital He has over 25 years of experience with computer and internet technology, Training, coaching, and businesses development.