Why Small Businesses need websites
Without a business website, people, potential customers may question your legitimacy as a business. If you are a brick-and-mortar business that relies on foot traffic it may be the difference between customers coming to your location or not. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business. Showcasing your brand to your prospective customers is one of the most important things that you can do. Take a look at this article on whether websites are worth it.
How relevant are websites in 2022?
One thing is for certain; there will always be new apps, platforms, and social media trends popping up. But regardless of what new channels get added each year, the trusty website has always remained at the core. Just think about the typical way you research a new brand or business that you’re considering. It’s a
place where potential customers and existing customers can get more in-depth information and insights, building your brand and credibility. Business websites are important in the evolution of digital business.
Are websites better than social media?
The answer is you have to use both. A combination of the two has proven to give the best results for businesses of all areas. Social media strategies are great for generating leads. It is through the website, however, that you channel those leads down the marketing funnel.
Do you really need a business website or is social media enough?
You really still need a website. Almost all small businesses are using social media to connect with customers, but there’s no substitute for a website, and a researcher explains why. Almost all small local businesses with any kind of marketing savvy now use social media to connect with customers.
Can Websites and Social Media be used together?
Your website and social media should work together seamlessly. This helps promote your brand while boosting traffic to your social media accounts. Social Media Helps You Connect With Your Audience. Something vital to consider when discussing website vs social media in lead generation is that social media helps companies connect with their audience on a personal level this is very important, websites then fill in the blanks, provide more in-depth information, and connect a deeper level of credibility to your social media.
How do I get traffic to my website?
A lot of small business owners think they can put up a website and then forget it thinking the traffic will come. Having a business website is not a “set it and forget it” thing. If you put up a website and do nothing with it, then you will likely get nothing out of it. Check out this article on Forbes on 23 ways to drive traffic to your website
When you put up a business website you need to work with it, just like social media. If you set up a social media account and then don’t post anything, then it is useless to you, right?
You need to spend a couple of hours a week managing your website to make sure it works for you. You’ll want to post a blog article, (more on blog posting in an upcoming article), check your google analytics, review your traffic flow, do some off-site SEO, etc.
A lot of small business owners are stretched for time, fortunately, there are tools and automation you can be used to carry out website management tasks and tweaks so the time spent managing the performance of your website is minimal.
Getting Traffic to our website
Write keyword-rich blog articles (more on keywords in an upcoming article) that are informative and speak to your industry niche needs and interests.
Be active on social media, and link back to your website so your readers can get further, more in-depth insights on what you posted about. Social media can also lead to authentic, high-quality links from influential websites. Influencers use social media as much as (or even more than) anyone else. With your content out there on the same channels, they’re on, there’s a good chance they’ll see it and link to it from their own websites or blogs.
Launch a guest post backlink campaign. Post tantalizing content on authority websites and blogs with a link back to your site.
Onpage SEO is important to meet Google requirements. Ranking well in searches is important and on-page SEO is a contributing factor. Using on-page tools like Yoast will make on-page optimization easy.
Email Marketing is another way to get traffic to your website. It can be as simple as a bi-weekly or monthly newsletter of highlights that motivates readers to visit your website.
Online listings are usually free and help people and search engines find your website. Start with “Google My Business” Automated list building tools can be used to save time and get you on a bunch of lists and maintain the accuracy of the information.
What is a website conversion?
A website conversion happens when someone completes a pre-determined and desired action on your website, like signing up for a newsletter, sharing a blog post to social media, filling in a form, clicking a specific button, or buying a product. The percentage of people that complete your desired action is your conversion rate.
What is the benefit of knowing your conversion rate?
Knowing your website conversion rate allows you to get insights into your website performance, visitor engagement. It points out deficiencies you may have as well re-enforces what we are doing well. KPIs associated with conversion are key to assessing the effectiveness of marketing campaigns.
Having a business website and social media accounts are key and critical components of Digital Business Development, building your online business presence and your brand, attracting and engaging with new customers as well as maintaining the engagement of the existing one. Just having a website or just using social media leaves a business with Business Development and online presence gaps which affects business awareness, growth, and performance. Most Digital Business Development professionals highly recommend utilizing a complete digital strategy for achieving the highest possible results.
If you have questions or need some insights please reach out and contact us. We have over 60 different digital business solutions that cover almost any business need with individualized attention and support. Schedule a consultation with us. ($150 dollar value)
