Are Business Websites Worth The Trouble?
Business websites are searched by over 80 percent of online buyers
Over 80% of buyers search online before they commit to buying a product or service. They look for solutions to their needs, product & service descriptions, sales, and reviews, just to name a few.
Having a business website is paramount to a business’s digital presence. Many small firms are hesitant, but no business is too small to have its own website. A website and an online presence is a great asset because it is centralized space for the information your customers want to know about you and your business.
From the way we network, to the way we get our news – we’re slowly but surely moving everything online. And shopping is no exception.
In the past few decades, online shopping has gone from being non-existent to becoming a multibillion-dollar industry. Buying things online has become a common practice among millions of people around the world. Recently the number of people buying goods and services online has increased more than ever before.
Buying Online through business websites is Increasing
Source: Statista
The e-commerce market, where consumers and businesses can buy and sell products and services exclusively through electronic channels, has been continuously developing in the past decade. Retail sales from worldwide electronic commerce are forecast to grow from 3.53 trillion U.S. dollars in 2019 to over 6.54 trillion in 2023. Thanks to its sizeable digital population, Canada has become a particularly profitable market in recent years. In late 2019, e-commerce retail trade sales amounted to almost 1.85 billion Canadian dollars, with approximately 28.1 million Canadians have made purchases online. Revenue generated within the retail e-commerce market is expected to surpass 33 billion U.S. dollars by 2024, up from 25.4 billion in 2019.
How To Build A Business Websites.
There is plenty of computer software or content management systems (CMS) available for your use when developing your business website. Ensure you are choosing a relevant domain name, and make certain your site design is attractive and reflects your unique brand.
Provide a signup space on your website to gather an email list of your customers that can later be used for marketing purposes. Consider creating an incentive to increase sign-up, such as a discount code for one of your products. There are also some simple ways to optimize your webpage that can have a big impact.
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