VIDEO Marketing?

Video Marketing is a fun and unique way to connect with a target audience. Many marketers have already made the investment in high-quality video content and are seeking ways to creatively introduce that content to their target audience. My Webpros Video Advertising solutions can help brands tell a story to the desired target audience in real-time, at any time, anywhere in the world.

What is Programmatic Video?

Programmatic Video and Video Advertising is simply running 15 second, 30 seconds, and long-form video ads within online video content at scale. Commonly referred to as Pre-Roll advertising, Programmatic Video is as scalable as banner advertising with all of the innovative targeting options but in a more desirable video format. With features such as skip-able vs non-skip-able, completion rates, viewability, and more, Video Advertising has never been easier or better for a local video marketer.

The ROI of  Video Marketing

89% of video marketers say video gives them a good ROI. 83% of video marketers say video helps them with lead generation. 87% of video marketers say video has increased traffic to their website. 80% of video marketers say video has directly helped increase sales.

In 2020, video marketing ad spend amounted to 49.8 billion U.S. dollars and thereby accounted for almost 30 percent of total display ad spend worldwide. Unsurprisingly, the United States remains the country with the highest spending on digital video ads, followed by China and Japan. Have a look at Internet advertising spending stats worldwide from 2007 to 2023.

Canada’s thriving digital ad and video marketing industry

Digital video advertising spending in Canada is expected to increase to 3.51 billion by 2024. The 2019 total digital advertising spending in Canada stood at 8.8 billion Canadian dollars.

Canada is one of the leading digital ad markets worldwide. In line with rising internet penetration rates and the ever-expanding popularity of digital platforms throughout the country, marketers are spending more ad dollars on digital promotion than ever before. In 2020, internet-related advertising accounted for over 54 percent of advertising expenditure in Canada, and according to the latest estimates, digital ad spend in Canada will surpass 12 billion Canadian dollars by 2024.

What are the leading digital ad formats in Canada?

Search advertising is the leading digital ad format in Canada, accounting for almost 44 percent of total internet ad spend. Over the past few years, mobile has also become a major driver of advertising spending growth due to the visible shift away from desktop to mobile among Canadian internet users. As of 2020, mobile accounted for approximately 49 percent of overall internet ad expenditure. In view of the latest projections, Canada’s mobile advertising spending is set to reach 5.49 billion Canadian dollars by 2025, with search spearheading the rapid growth.

Contact us today to find out more. We’re looking forward to being part of one of the greatest journeys and the best decisions you’ll ever make.