Why Small-Medium Sized Businesses Need SEO

Lesson 2

Small to Medium Sized Businesses and SEO

Lesson 2: The Value of SEO

Course Complete

In this lesson we will tell you the value SEO has for you and your business

Page 1 Impact

Organic searches and local listings make up the majority of clicks on Google, and Search Engine Optimization (SEO) gets businesses to rank at the top of both.

BUY THE NUMBERS

99%

99% of people never scroll to page 2

84%

84% of searchers skip paid ads and click on organic search results

75%

75% of searchers click on the top 3 organic listings

46%

46% of all searchers look for local listings

SEO Gets You Found on Page 1

SEO provides the opportunity to be seen by people looking for the products and services being offered. If more people find your clients' site on the first page, it can increase their traffic, leads, and sales.

SEO is the difference between being found by customers or...not.

Return on Investment (ROI)

86% of our clients reach the first page of Google within 6 months. That might seem like a long time, but the wait is worth it.

SEO leads are higher quality.

In HubSpot’s most recent State of Inbound report, 59% of marketers said that inbound practices provided the highest quality leads for their sales teams.

You want the customer to come to you, not the other way around. If you focus on who is actively looking for information related to your industry - you have the opportunity to reach your audience while they’re already considering making a purchase/service. This will increase the chance your marketing messages will translate into sales and leads

Directories are one of the best ways to establish trust on the internet. Building trust in your listings will:

Inbound Marketing

is Customer-centric

SEO

Content creation

Attaction

Outbound Marketing

is Marketer-centric

Cold Calling

Cold emails

Interruptive ads

Page 1 Impact

SEO targets traffic with the intent to buy in mind.

We interpret “searcher intent”—the action searchers intend to take—for each keyword. This helps us identify people who are more likely to come to a website ready to make a purchase rather than targeting users who are simply looking for information.

SEO leads convert at a higher rate

SEO leads have a 14.6% conversion rate, while outbound leads have a 1.7% conversion rate.

The more sales you close, the more $$ you make for your business.

Let's Look at Two Sites and Analyze the SEO

Website site one: Plumbing website

The SEO Analysis

1. Good optimized backend code: You may have a beautiful website, but Google can only view the backend code. Make sure the websites' backend code is setup so Google can understand the websites' purpose.

2. Backlinks -180: Backlinks show Google that the content has enough value to be linked to other resources, this earns more of Google's Trust.

3. Clear use of keywords: Keywords are the words and phrases that customers are searching for in Google. Using relevant keywords on a site greatly improves the changes of being found online.

4. Purposeful unique content: Content should be the number one priority when working with SEO, Google will use the content to determine where the site belongs in their search results.

5. Clear service and hours: Uniform information across all directories and listings builds trust with Google and the business clients.

Website Two: Drain service

The SEO Analysis

1. Bad backend code: While the site might look ok from the front, if the backend code is unreadable, Google won't be able assess the purpose of the site.

2. Backlinks - 2: With few backlinks present Google has no trust in this business and won't want to show them in their search results.

3. Unclear keywords: With the use of 'plumbing' in the header, Google can't tell what type of service this site is providing.

4. Duplicate content/lorem ipsum: When duplicate content appears, Google chooses to filter this content which results in a loss of rankings for this webpage.

5. No hours or location on homepage: Mismatched hours on directories and listings can confuse Google and cause the algorithm to update the business listing with conflicting data.