Hey while doing research I found this nice article by Matt Jones from May 2013. It talks about some great points related to your online presence, why it is important to have one and impact on small business. I hope you enjoy the article.
In terms of how this could affect you; you can now improve your visibility giving fresh, and relevant, eyes to your business. When it comes to things like renting out a property people’s first port of call is now to check online. Not only can they see about the property from where they are already sat but they can also look at statistics of the area and amenities. This also gives opportunity to check out your business.