Why Your Business Should Have a Website
- 92% of the people search online before they buy
- In 2014 Canadian businesses sold $136+ billion online
- Only 41% of Canadian Small Businesses have a Website
Is your Business positioned to take advantage?
The trend for consumers to research the products and service they want BEFORE they buy is growing quickly. Most people know what they want and all the features and benefits of what they are looking to buy before they even walk in the door of the store. They have found what they want, how much it costs, compared prices, and know the closest place for them to buy it, all buy searching online.
Consumers today are changing the way they buy products and services. Millions of people are buying online, and even more search online for what they want before they make a commitment to buy. Businesses need to be online and in front of their target audience when they are searching for the products and services that they intend to buy.
Below are a few critical points of having a business website and Internet presence
Establish A Presence. Approximately 2 billion people (March, 2011) worldwide have access to the web. No matter what your business is, you can’t ignore 2 billion people. To be a part of that community and show that you are interested in serving them, you need to have a web presence and promote your business identity . You know your competitors will.
Make Your Business Information Available. What is basic business information? Think of a Yellow Pages ad. What are your hours? What do you do? How can someone contact you? What methods of payment do you take? Where are you located at? Now think of a Yellow Pages ad where you have instant communication. What is today’s special? Today’s interest rate? Next week’s parking lot sale information? If you could keep your customer informed of every reason why they should do business with you, don’t you think you could do more business? You can with a business web presence.
Serve Your Customers More Effectively. Making business information available is one of the most important ways to serve your customers. But if you look at serving the customer, you’ll find even more ways to use web technology. How about making forms available to pre-qualify for loans, gather critical information that you will need to know prior to meeting with your customer, or product or services availability, and which department is responsible for what. This can avoid tying up your staff on the phone to taking down the information? Business updates, the latest’s trends, product reviews, new promotions and much more. All this can be done, simply and quickly, on the web.
Make Changing Information Available Quickly. Sometimes, information changes before it gets off the press. Now you have a pile of expensive, worthless paper. Electronic publishing changes with your needs. No paper, no ink, no printers bill. You can even attach your web page to a database that customizes the page’s output and allows you to change it as many times in a day as you need. No printed piece can match that flexibility.
Reach Out To The Education and Youth Market. If your market is education, consider that most universities already offer Internet access to their students and most K-12’s will be on the Internet within the next few years. Books, athletic shoes, study courses, youth fashion and anything else that would want to reach these overlapping markets needs to be on the Web. Even with the coming of the commercial on-line services and their somewhat older populations there will be nothing but growth in the percentage of the under 25 market that will be on-line.
Sell Things Many people think this is the number one thing to do with the World Wide Web, however to make it clear we think you should consider selling things on the Internet and the Web after you have done all the things above and maybe even after doing quite a few more things from this list. Why? Well, the answer is complex but the best way to put it is, do you consider the telephone the best place to sell things? Maybe yes, maybe no. But you probably consider the telephone a tool that allows you to communicate with your customer, which in turn helps you sell things. Well, that’s how we think you should consider your web presence and your website. The technology is different, of course, but before people decide to become customers, they want to know about you, what you do and what you can do for them. Then you might be able to turn them into customers.
Serve Your Local Market We’ve talked about the power to serve the world with a website and an internet presence. How about your neighborhood? If you are located in the Toronto Area, the Vancouver area, Boston or New York, there is probably enough local customers with web access to make it worth your while to consider substantial local web marketing. An Edmonton, Alberta restaurant even takes lunch orders through the Internet! But no matter where you are, if the big client has web access, you should be there too.
Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations
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