If you run a small company, you may find that the world of blogging for business owners is a world that you want to be a part of.
Blogging is a great way to get the word out to consumers about your product or service, and it can even be useful for inspiring employee loyalty and helping you keep your workers at peak morale. If you are looking for a way to take your business to the next level, consider what starting a blog might be able to do for you.
Blogging for business owners has a lot in common with all other types of blogging, but it has its own unique pitfalls and strengths.
The key to having a successful blog as a business owner is keeping your goals clear and concrete at every step of your blogging adventure.
It can be all to easy to get sidetracked, especially if you are just learning about the exciting possibilities of blogging technology, but if you want your blog to succeed you need to stay focused. Write up a plan for:
- How often you will update
- How you will promote your blog and retain readers
- Whether you will feature photographs or video
- Address any other aspects of your blog
- Stick to it with the same kind of determination that you used when you built your company!
Blogging will drive more traffic to your website and is largely untapped! Don’t let your business miss out on more traffic and more revenue because you’re not sure how to manage or run a blog!
Blogging 101 is mostly about the blogging vocabulary. To understand blogs, you need to know the terms blog, platform, domain, and web host.
Once you have mastered these key elements of blogging, you can enter any conversation about blogging with confidence. After you know what
exactly a blog is, you will be on your way to passing the final exam of blogging 101.
Blog is short for weblog, which simply means a series of online posts presented in reverse chronological order. That’s all! Most blogs are text,
but there are also photo blogs and video blogs. The rest of blogging 101 has to do with the technical side of things. If you are setting up a blog, you will need a platform, a web host, and a domain.
A blogging platform is a computer software program that allows you to write posts and to update your blog. Your platform is also what you use to design the look of your blog, from color scheme to font size. The web host is sort of like the virtual file cabinet where your blog is stored. Your computer communicates with the host when you upload or edit a post. The domain is the online address of your blog, and usually ends in ‘dot com’. Now that you know what a blog is, what a platform is, and what domains and hosts are, congratulate yourself!
You have passed blogging 101.
Contact Larry Wedgewood at Mywebpros.ca today to learn more about how getting a business blog up and running will impact your business!